Privacy Policy

Last updated: November 2026

1. General

Gush Etzion Wineries Ltd. (“the Winery”, “we”, “us”) operates en.gushetzion-winery.co.il and its Hebrew sister site gushetzion-winery.co.il (“the Website”). Your privacy matters to us. This policy explains what information we collect, why we collect it, what we do with it, and what your rights are.

This policy follows the Israeli Protection of Privacy Law, 5741-1981, and its regulations. By using the Website or submitting your details through it, you agree to this policy.

2. Information we collect

Information you give us in forms: when you contact us or book a winery tour and tasting, a jeep tour, an event, the restaurant or the Tamar Valley events garden: your name, phone, email, requested date and time, number of guests, and your message.
Online shop purchases: name, shipping address, phone, email and order details. Credit card details are entered directly into the Cardcom payment system and are never stored by us.
Website account: if you open an account, we keep your username, email, password (encrypted) and order history.
Collected automatically: IP address, browser and device type, pages you viewed and how you reached the Website, using cookies and similar tools (see section 4).
Age confirmation: when you enter the Website we ask whether you are over 18. Your answer is saved in your browser.

You are not legally required to give us any information. However, without contact details we cannot get back to you, and without shipping and payment details we cannot complete an order.

3. How we use your information

To get back to you and arrange a tour, tasting, event or restaurant booking.
To process shop orders: payment, shipping, invoices and customer service.
To manage your account on the Website.
To improve the Website and our service, and to measure how our advertising performs.
To send updates and offers, only if you explicitly agreed to receive them. You can unsubscribe at any time.
To comply with the law and protect the Winery’s rights.

4. Cookies and third-party services

Cookies are small files saved in your browser. Some are essential for the Website to work (shopping cart, account login, age confirmation), and some are used for measurement and advertising. These services run on the Website:

WooCommerce: the shop, cart and order system.
Cardcom: credit card processing.
Google reCAPTCHA: protects our forms from spam. Its use is subject to Google’s Privacy Policy and Terms of Service.
Measurement and advertising tools, such as Google Analytics and Meta (Facebook and Instagram): understanding how the Website is used and showing relevant ads.
Enable: the Website’s accessibility toolbar.
YouTube and WhatsApp: embedded videos and a WhatsApp chat button.

You can block or delete cookies in your browser settings. Blocking essential cookies may break parts of the Website, such as the shopping cart.

5. Who we share information with

We do not sell, rent or trade your information. We share it only:

With service providers working for us: hosting, payment processing, delivery, email and the tools listed in section 4. Each provider receives only what it needs to provide the service.
When required by law, or by a competent authority or court order.
To protect the Winery’s rights in a dispute or legal proceeding.
If the Winery’s business is transferred to another entity, provided it commits to this policy.

Some providers (for example Google and Meta) store information on servers outside Israel.

6. Data security

We take reasonable, accepted measures to protect your information: an encrypted connection (SSL), access limited to those who need it, and well-known service providers. No system is completely secure, so we cannot guarantee absolute protection.

7. How long we keep information

We keep information for as long as it is needed for the purpose it was collected for, or for the period the law requires (for example, accounting records of orders).

8. Your rights

Under Israeli privacy law you may access the information we hold about you, ask us to correct it if it is wrong or out of date, ask us to delete it, and ask us to stop sending you marketing messages. To use these rights, contact us using the details in section 11. We will reply within 30 days.

If you are located in the European Union or the United Kingdom, you may also have rights under the GDPR, including restricting or objecting to processing and data portability, and you may lodge a complaint with your local data protection authority.

9. Age

Alcoholic beverages are sold only to people aged 18 and over. The Website is intended for adults, and we do not knowingly collect information about minors.

10. Changes to this policy

We may update this policy from time to time. The current version is always on this page, with the date of the last update.

11. Contact us

Questions about this policy or your information? We are happy to help.

Gush Etzion Wineries Ltd.
Gush Etzion Junction, Israel
Phone: +972-2-930-9220
Email: bayekev@gushetzion-winery.co.il